• Paid Online Advertising

  • Paid Advertising Is The Way To Go For Quick Leads!

When a business needs customers yesterday, paid advertisement is the way to go

ur company is highly experienced and knowledgeable when it comes to implementing effective paid advertising to make your phone ring. Google AdWords is a great option when you want to get on page one of Google quickly and drive traffic to your website. 

How Does Paid Online Advertising Compare to Other Methods ?

If you are a new business, you need to see profits quickly, and paid ads can give you just the jump start you need to bring in new customers at a relatively low cost. Online customer acquisitions are often significantly cheaper when compared to things like TV, newspaper, and radio ads. In addition, paid ads have the ability to be highly targeted.

 

For instance, Google AdWords targets people who are already searching for your service or business by displaying your ad only to people searching for your keywords. When you pay for a radio ad, you are choosing to depend on blanket marketing. This is not a good choice for businesses who cannot afford to throw money at the wall to see what sticks.

 

By choosing paid online advertising, you are selecting a more reliable and budget savvy option to bring in business. If your business has been established for a long time, paid ads can be a great way to bring in fresh new leads. We can also assist with a great followup strategy for the customers that you bring into your pipeline. 

Is There Difference Between SEO and PPC?

In a word, YES. SEO can take a longer period of time to bring in steady traffic to your website, most times we highly recommend running some form of paid advertising to assist with leads. PPC or pay per click advertising is very useful for businesses who want quick results. 

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What Are The Main Types of Pay Per Click (PPC) Paid Online Advertising?

Google Adwords

Google AdWords has several attention-drawing features that we implement to get more clicks on your ad. These include linking to services, special offers, hours of operation, and others. We will discuss what you wish to convey to your customers, such as deals on service, new products, or other items and include those ideas within the ad copy itself. We will recommend a daily, weekly, or monthly budget depending on how many people you wish to reach and also the level of traffic you are currently getting to your website. 

 

Our company extensively researches the best keywords to bid on for your Google AdWords campaigns to maximize every dollar you spend on ads. Each keyword has a different bid amount and will have different ROI potential. Some keywords are much more competitive than others, and may cost upwards of $20 per click. There are other keywords that cost much less. Every industry is different and we analyze the data using professional tools that help determine where your advertising dollars are more likely to bring you a positive ROI. 

 

Facebook Ads

Facebook advertising brings a whole new level of targeting options to the table. Since Facebooks collects an extensive level of data about its users, advertising on its platform allows for demographic targeting that is highly accurate. Paying per click, engagement, or video view is extremely cost effective and allows for extensive reach.

 

If you feel that PPC advertising would give your business the bump in leads you're looking for, we can help. Or, if you currently have an ad campaign running, we would be more than happy to do a detailed and in-depth look at its performance and make adjustments where needed. We truly value the businesses we work with. If you are successful, we are too.

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